NEW NIKE+ SPORTBAND EXPANDS THE NIKE+ EXPERIENCE TO MAKE RUNNING EVEN EASIER
From the Editor: We haven't fully tried out the SportBand and will have our comments soon.
This spring brings the next evolution of the Nike+ experience with a new option to help runners run and
train. Available April 10th, Nike launches Nike+ SportBand, allowing runners to get real-time performance
feedback during a run, while linking them to the world’s largest running club. In addition this spring, nikeplus.com introduces Nike+ Coach, a new personal coaching tool to help runners go the extra mile and engage like
never before in the Nike+ global online running community.
Nike+ SportBand allows runners to see their distance, pace, time and calories burned when they run, in addition to gaining access to all of the features and tools on nikeplus.com. Designed for runners who choose not to run with music and for those times when you can’t use music, the Nike+ SportBand provides all the benefits of Nike+ technology, but opens up the Nike+ experience to a broader audience of runners. Runners who enjoy that extra motivation, or who are music fans, can continue to hear their run details through an iPod nano system.
“Nike+ is all about improving your running experience,” said Trevor Edwards, Nike’s Vice President of Global Brand and Category
Management. “Nike + iPod revolutionized running. Now the Nike+ SportBand gives more choice and
allowsNike+ to cover any running situation. It tracks your distance, calories burned and other performance
information while providing a simple link to the world’s largest running club, when you choose not to or
can’t run with music.
In the same manner that the Nike + iPod Sport Kit allows shoes to send information to a nano, the Nike+ SportBand is a wristwatch that also monitors a runner’s steps. But now a runner can check time, pace,
distance and calories burned at a glance of the wrist. The Nike+ SportBand watch face is a detachable
LINK that captures all the run data from a sensor located in the runner’s Nike+ ready footwear. Once a
run is completed, the LINK (a USB drive) conveniently plugs into a computer, so data can then be sent to nikeplus.com where a runner’s progress is tracked.
By offering runners a second way to track run data and progress, the Nike+ SportBand opens the Nike+ experience to runners across a variety of situations. It gives runners who are part of clubs or running groups a chance to keep track of their run information while on a social run. In competitive situations where minimal equipment is needed, the Nike+ SportBand provides athletes with a simple way of seeing nuances in their performance in real time. The Nike+ SportBand provides a new way to connect to the Nike+ community
and reap the benefits of Nike+ technology, when runners choose to run without music.
Running is only the first part of the Nike+ experience. By using Nike+, runners get an easy, accessible
way to connect to the global Nike+ Community at nikeplus.com where they can track their workouts
individually or alongside other runners from around the world. The Nike+ website helps runners monitor t
heir running experience with dynamic graphs that compare distance and time between single sessions,
as well as weekly and monthly totals.
On April 10th, all Nike+ runners can get access to their own personal online trainer with Nike+ Coach.
Nike+ Coach takes online coaching to the next level by empowering runners of all levels with the
information and motivation needed to build their own training programs. With Nike+ Coach, beginning and intermediate runners can access existing programs to train for a 5k, 10k, half-marathon or full marathon.
For advanced runners, Nike+ Coach will help users build and edit their own training programs. No matter
what personal coaching program users choose, runners can also automatically track and share their
With Nike+ Coach, every level of runner is accounted for, beginning with walk-to-run programs and
progressing to advanced marathons and beyond. Whatever the goal, Nike+ members can join at any pace.
In coming months, teams will be integrated into the Nike+ Coach tool, allowing members to train together
as a group, supporting one another and accepting challenges from other teams.
Additional community features at nikeplus.com include the “Challenges” section, one of the site’s most
popular destinations. Here, runners can push themselves further by initiating or participating in
competitions with friends-or complete strangers-to see who can reach the virtual finish line first.
Other newly launched features include motivational tools like a leaderboard that shows how members
run in comparison to other runners across the globe, a Google mapping tool that illustrates individual
running routes, which can be shared with others, and a runner’s blog called “The Forum.”