Jan. 20, 2011 (Tampa, Fla.) – Today, World Triathlon Corporation (WTC), producers of the IronKids event brand, announces the 2011 IronKids National Triathlon Series schedule and opening of registration. Now in its third year, the series is growing from 12 races to nearly 30, including 13 events as part of the inaugural Hy-Vee IronKids Midwest Triathlon Series, Presented by Dole. Several Northeast-region triathlons will be announced in the coming month.

“In 2010, we witnessed increased interest from our participants and their families. IronKids Alpharetta drew nearly 1,400 children, making it the largest youth triathlon in the nation,” said Michelle Payette, director of IronKids. “Our partnership with Hy-Vee has enabled a substantial expansion of the IronKids brand, and we are in the midst of a major movement in the youth triathlon sector.”

IronKids targets children ranging from 6 to 15 years of age and aims to inspire and motivate youth through sport to lead an active, positive and healthy lifestyle. In addition to events, the IronKids National Triathlon Series offers an interactive weekend including the IronKids Expo and triathlon clinics, which are led by USAT-certified coaches and range in level from introductory to advanced.

All finishers will receive a commemorative medal, and the top three participants in each age group will receive a trophy. The top five finishers at each of the IronKids National and Midwest Series events will qualify for the Hy-Vee IronKids U.S. Championship, Presented by Dole, taking place on Sept. 17 in West Des Moines, Iowa.