On Sunday, September 13, 2009, IronKids held its seventh event of the national triathlon series in Alpharetta, Georgia, drawing youth ranging from 6 to 15 years of age. The triathlon began at 8 a.m. and took place at Wills Park. Participants swam in an outdoor pool, bike on closed roads and ran on paved walkway and grass. All finishers received a commemorative medal, trophies were awarded to the top three finishers in each age group and the top five finishers in each age group qualified for the IronKids National Championship on October 4 in Tucson, Arizona. Local partners included the Alpharetta Convention and Visitors Bureau (CVB) and the City of Alpharetta. Host hotels were, Staybridge Suites, Embassy Suites Atlanta - Alpharetta and the Hilton Garden Inn North Point, offered discounts to participating families.

Director of IronKids, Michelle Payette, commented, The IronKids mission is to inspire and motivate youth through sport to lead an active, positive and healthy lifestyle. We are excited that IronKids is returning to such a great event venue at Wills Park in beautiful Alpharetta. Alpharetta is an active, health-focused community and one that not only supports our goals, but also fully embraces them. The IronKids Expo, along with registration and packet pick-up, took place at Wills Park on Saturday, September 12, from 11 a.m. to 4 p.m. and on Sunday, September 13, from 8 a.m. to 11 a.m. Additionally, registration took place on race morning, Sunday September 13, from 6:30 a.m. until 15 minutes prior to each division entering the water. IronFlix, a children's film festival that is free and open to the public, was available in multiple viewings, on Friday, September 11, (evening outdoor screening) and throughout the day on Saturday, September 12. Presented by KIDS FIRST!, viewers experienced a mix of inspirational animated shorts and feature films.

Adds Janet Rodgers, President and CEO of the Alpharetta CVB, We are proud to partner with the IronKids organization in bringing this triathlon to Alpharetta and encourage visitors to visit www.awesomealpharetta.com and explore all the city has to offer in the way of shopping, dining and entertainment.

Distances for the IronKids Triathlon varied, depending on the age of participants: - Junior (ages 6 to 8): 50-yard swim, 2-mile bike and 500-yard run - Intermediate (ages 9 to 11): 150-yard swim, 4-mile bike and 1-mile run - Senior (ages 12 to 15): 300-yard swim, 8-mile bike and 2-mile run

World Triathlon Corporation acquired IronKids from the Sara Lee Corporation that owned the event series since 1985. IronKids' events have seen more than 40,000 participants in its history. IronKids has introduced some of the sport's greats with past participants including seven-time Tour de France champion, Lance Armstrong and U.S. Olympians, Hunter Kemper and Laura Bennett. The 2009 IronKids National Triathlon Series includes eight events in locations such as Avon, Colo., Oklahoma City, Okla. and Tucson, Ariz. National partners such as K-Swiss, Aqua Sphere, CLIF Bar, SAM (Store & Move) and Timex will support this year's series.