Brooks® Sports Showcases the Next Generation of Runners
Brooks Sports, Inc. (www.brooksrunning.com) announced the Brooks PR Invitational, a unique, indoor track meet for the fastest high school runners in the U.S. Taking place on Sunday, Feb. 27, 2011, at the Dempsey Indoor track in Seattle, the Brooks PR Invitational will give qualifying high school athletes the chance to run fast, break their own PRs, and compete against the best of the best.
Qualified athletes will test their speeds on one of the fastest indoor tracks in the country in one of the chosen Brooks PR Invitational events: 60m, 60m Hurdles, 400m, 800m, 1600m, and the 2 mile. Each event will feature eight to 12 of the best high school runners nationwide.
The Brooks PR Invitational will occur just weeks after the launch of Brooks’ new PR spike collection and a “Name This Spike” promotion anchored on these new competition styles. Throughout 2011, the fastest male and female high school time run in each of three spikes in Brooks’ PR collection—the PR LD, PR MD, and PR Sprint—will become the new name of that respective spike in 2012. For instance, if the fastest time in the mile by a male high school athlete wearing the PR LD is 4:08, the new name in 2012 for the men’s PR LD will be the PR 4:08.
“In high school, it’s all about running a personal record or a ‘PR’. The Brooks PR Invitational is the perfect venue for PRs to be run, and for the PR spike collection’s ‘Name This Spike’ contest to be brought to life,” said Jesse Williams, sports marketing manager at Brooks. “We want to give these promising athletes the opportunity to compete against their peers in a one-of-a-kind event at one of the best track facilities in the country.”
To give all high school runners and fans the opportunity to experience the Brooks PR Invitational, Brooks will partner with Flotrack to stream the meet live on meet day. From 1 to 4 p.m. PST on Sunday, Feb. 27, viewers can catch all the action at www.flotrack.org.
For more information about the Brooks PR Invitational and the “Name This Spike” promotion, visit www.flotrack.org/brookspr. For more information about Brooks performance running footwear, apparel, and accessories, please visit www.brooksrunning.com. The PR LD, PR MD, and PR Sprint styles will launch on Saturday, January 1, 2011.
About Brooks Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (Brooks Sports).