PBS DISTRIBUTION TO RELEASE

“AMERICAN EXPERIENCE: JESSE OWENS” 

DVD Release Coincides with Documentary Airing on PBS May 1, 2012

DVD Available Prior to the Start of the London 2012 Olympic Games –
 the Opening Ceremony is on Friday, July 27
.

 

Arlington, Va. – March 28, 2012 – PBS Distribution today announced it is releasing “AMERICAN EXPERIENCE: JESSE OWENS” on DVD. Jesse Owens was the most famous athlete of his time, whose stunning triumph at the 1936 Olympic Games captivated the world, even as it infuriated the Nazis. Despite the racial slurs he endured, his grace and athleticism rallied crowds around the world. Yet when the four-time Olympic gold medalist returned home, he couldn’t even ride in the front of a bus. “JESSE OWENS is the story of the 22-year-old son of a sharecropper who triumphed over adversity to become a hero and world champion. But his story is also about the elusive, fleeting quality of fame and the way Americans idolize athletes when they suit our purpose, and forget them once they don’t. The film, narrated by actor Andre Braugher (“Men of a Certain Age,” “Glory”), will be available on May 1, 2012. This DVD has a run time of 60 minutes and a SRP of $24.99.

Program Details

It is hard to imagine a more politically charged atmosphere than the 1936 Berlin Olympics. Originally opposed to the idea of the games, German Chancellor Adolf Hitler was convinced by his propaganda minister Joseph Goebbels that they were the perfect opportunity to showcase the superiority of Aryan athletes. Hitler presided over the opening day ceremonies, whipping the crowds into a frenzy of excitement. On August 3, when Jesse Owens stepped into the massive new Olympic Stadium in Berlin, the crowd went silent with anticipation, sitting on the edge of their seats to see the much-talked-about track star from America compete against the Germans. Running on a muddy track, Owens equaled both the Olympic and world records of 10.3 seconds in the 100- meter dash and won his first gold medal. Tradition called for the leader of the host country to congratulate the winner but Hitler refused. “Do you really think,” the German leader said, “I will allow myself to be photographed shaking hands with a Negro?”

In his second event, the long jump, Owens dramatically beat the German favorite, Carl “Luz” Long, setting an Olympic record that stood for twenty-four years. The next day, against a headwind, Owens set a world record in the 200-meter dash, achieving his goal of winning three gold medals. Then, unexpectedly, Owens was ordered – against his wishes – to replace a Jewish sprinter on the 400-meter relay team. U.S. officials had changed the line-up at the last minute to placate their German counterparts by not fielding Jewish athletes. Owens won his fourth gold medal, the first African American to do so.

To understand the magnitude of Owens’ remarkable victories in the face of Nazi racism, the film begins in the poor Cleveland neighborhood where the young athlete grew up. A track star in high school, Owens was courted by a number of universities, but chose to attend Ohio State where, as a black athlete, he was not allowed to live on campus. But adversity seemed to make Owens shine. Shortly before the 1935 Big Ten Championship, Owens injured his back and was told by his coach to withdraw from the competition. Owens refused – and went on to set three world records and equal a fourth.

Setting the stage for the 1936 Olympics, the film explores Hitler’s outsized ambitions for the games, and the movement within the U.S. to organize a boycott protesting Germany’s growing anti-Semitism. Owens, who had never put himself forward as a spokesman, was convinced by the NAACP to make a statement against the games, saying: “If there are minorities in Germany who are being discriminated against, the United States should withdraw from the 1936 Olympics.” But Avery Brundage, president of the American Olympic Committee, denounced supporters of the boycott as “un-American agitators.” Owens and other athletes were pressured to keep quiet and participate in the games.

The film also reveals the unlikely relationship between Owens and his German rival Luz Long, who, after his defeat, so respected his American competitor that he embraced him as the two marched a victory lap arm in arm. “Watching the footage of Jesse Owens and Luz Long is incredible,” says director Laurens Grant. “Long embraced Owens knowing the world would be watching – including a regime that would be displeased. But he was caught up with Owens ability and Long wanted to celebrate a true champion. I think the world’s best athletes often do that.”

Following the Olympics, Owens and his teammates were ordered to embark on a European fundraising tour for the Amateur Athletic Union. Tired, exhausted, and already separated from his wife for three months, Owens wanted to go home. Brundage threatened to strip Owens of his amateur athletic standing if he left, a threat which he made good when Owens departed. Now banned from competing in any sanctioned sporting event in the U.S., the athlete returned to a country with its own racial divide. On his first night back, he and his wife couldn’t find lodging in New York until one hotel finally agreed to rent them a room if they used the service entrance. 

It is the rest of the Jesse Owens story that is the true triumph over adversity. Upbeat, positive, and determined, Owens gamely tried anything and everything – from running against horses for money to operating a dry cleaning business – to provide for his family. “Jesse Owens was able to carve out his own path and sustain himself, his family and his legacy during very troubling and limited times for black men,” says Grant. “There were no endorsement deals for black athletes. It's incredible that he was able to achieve, survive and remain positive through it all.”

As an athlete Jesse Owens could compete – and win – against any man. But once he stepped off the track the same would not hold true. “The life of Jesse Owens is a cautionary tale of the ephemeral life of an athlete,” says Mark Samels, Executive Producer of American Experience. “Almost immediately after winning his four gold medals in the Olympics, Owens is moved to the margins of American life and our attention is turned away from him. He’s a celebrated athlete but he’s also a neglected figure in our lives. And I think, in a way, his story is an emblematic story about sports in America.”

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About AMERICAN EXPERIENCE

Television’s most-watched history series, AMERICAN EXPERIENCE has been hailed as “peerless” (Wall Street Journal), “the most consistently enriching program on television” (Chicago Tribune), and “a beacon of intelligence and purpose” (Houston Chronicle). On air and online, the series brings to life the incredible characters and epic stories that have shaped America’s past and present. Acclaimed by viewers and critics alike, AMERICAN EXPERIENCE documentaries have been honored with every major broadcast award, including 14 George Foster Peabody Awards, four duPont-Columbia Awards, and 30 Emmy Awards, including, most recently, Exceptional Merit in Nonfiction Filmmaking for Freedom Riders.

Exclusive corporate funding for AMERICAN EXPERIENCE is provided by Liberty Mutual Insurance. Major funding is provided by the Alfred P. Sloan Foundation. Additional Funding for Jesse Owens is provided by the Documentary Investment Group members: Nordblom Family Foundation, Gretchen Stone Cook Charitable Foundation, and by the Yawkey Foundations, the Corporation for Public Broadcasting, and public television viewers. AMERICAN EXPERIENCE is produced for PBS by WGBH Boston. 

About PBS Distribution

PBS Distribution is the leading media distributor for the public television community, both domestically and internationally.  Jointly owned by PBS (Arlington, VA) and WGBH (Boston, MA), PBS Distribution extends the reach of public television programs beyond broadcast while generating revenue for the public television system and our production partners.  

PBS Distribution offers a diverse range of programming to our customers, including Ken Burns’s films (Prohibition, The National Parks, The War, Baseball, Jazz), documentaries from award-winning series NOVA (The Elegant Universe, Origins), FRONTLINE (God in America, Bush’s War, Growing Up Online), and American Experience (Freedom Riders, We Shall Remain), dramas from Masterpiece (Downton Abbey, Jane Eyre, Inspector Lewis), films from independent producers (Easy Yoga for Arthritis, The Buddha, The Story of India, Carrier, Journey into Buddhism, I.O.U.S.A.), and popular children’s programming from Dinosaur Train, Super Why!, WordGirl, Cyberchase, Martha Speaks, and Arthur. As a multi-channel distributor, PBS Distribution pursues wholesale/retail sales, consumer and educational sales through PBS- branded catalogs and online shops, and international broadcast and video sales. PBS distribution is also a leader in offering programming through digital platforms including the internet, mobile, and web-connected television.

AMERICAN EXPERIENCE: JESSE OWENS

Street Date: May 1, 2012

Genre: Documentary

Run Time: 60 Minutes, 1 Disc

SRP: $24.99

Format: DVD